The Arcraft story
An arcade that feels like home
Arcraft was born from a simple question: why should an arcade machine look like an appliance, and not like furniture you'd be proud to show in your living room?
Concept visualisation
Arcraft was founded by a designer — a design school graduate with a background in web design and a well-developed aesthetic sense. Years of designing interfaces taught a simple lesson: the experience begins long before the first press of a button — in the colour, the proportion, the feeling that something was made for you.
The first machine, based on RetroPie, was built before there was a brand. It came from a love of childhood games and a wish to bring them back home — in a way that respects the home and its design.
That machine proved something: when an arcade looks like furniture, it isn't pushed into a corner. It becomes a place to gather. Parents remember, kids discover, and everyone stays for one more round.
Design thinking in every detail
Every decision in the machine was made with attention to materials, colours and proportions. The sides are treated pine left on show, the main body is finished in oven-baked paint, and the colours were chosen to blend into a home rather than compete with it.
Hand placement and the distance between players were considered carefully too: the goal is for two people to stand or sit side by side and play comfortably.
Screen content is illustrative
We're now developing the next generation — a new prototype on the way to commercial production. The vision is a brand that brings this piece of furniture to homes in Israel, and later around the world.
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Furniture first
A machine that fits the design of a home and adds character to it.
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Made by hand
Natural materials, a careful finish and attention to detail.
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Time together
An experience that invites two people to play together — and come back.